Kabul, 31 March 2018 – Sheba Radio/HUB Group, one of Afghanistan’s most popular radio stations, and Pajhwok Afghan News, Afghanistan’s largest independent news agency, announced the signing of a strategic cooperative agreement on 25 March 2018.
The agreement provides in principle, for the sharing of services and resources between the two prominent and esteemed Afghan organizations. With immediate effect, Sheba Radio/HUB Group will have access to Pajhwok’s extensive archive and daily output of photographs, video footage and audio clips. Sheba Radio/HUB Group will utilize Pajhwok’s services to complement its own new gathering resources, thereby delivering the most credible and up-to-the-minute national and international news and information to listeners throughout Afghanistan. In addition, content produced by Pajhwok will be made available to Afghan’s on Sheba Radio’s website, and across all of Sheba Radio’s highly trafficked social media platforms including Facebook, Twitter and Instagram.
Drawing upon Sheba Radio’s nationwide reach and coverage, Pajhwok’s products and services will be heavily promoted on Sheba Radio through advertising and on-air messaging, and through messaging on Sheba Radio’s website and social media platforms. The strategic cooperative agreement also provides for coordination between Sheba Radio/HUB Group and Pajhwok, to conduct qualitative and quantitative research, an historic initiative marking the first time ever in which two Afghan media companies will work side-by-side to produce and publish a comprehensive media guide of Afghanistan’s media landscape. Furthermore, Sheba Radio/HUB Group will offer technical assistance and marketing consultancy services to Pajhwok, thereby strengthening Pajhwok’s existing capacities.
Commenting on the signing of the agreement, Ghulam Sarwar Zohair, CEO of Sheba Radio said, “Sheba Radio/HUB Group is very pleased to be partnering with Pajhwok Afghan News. We recognize and deeply respect Pajhwok’s achievements and status as an industry leader, and together, we look forward to being a catalyst for the continued growth and development of Afghanistan’s media sector”.
Mr. Danish Karokhel, Director and Editor-In-Chief of Pajhwok Afghan News remarked, “Pajhwok Afghan News has always worked for strengthening of news media in Afghanistan, and has taken substantial steps to ensure fast and convenient delivery of latest news to its audience. This is one such initiative where Pajhwok will work along Sheba Radio to reach a new set of audiences and create a platform that is mutually beneficial for both Pajhwok Afghan News and Sheba Radio”.
About Sheba Radio / HUB Group
Sheba Radio was launched in September 2016 with the objective of filling identified gaps in Afghanistan’s existing media landscape, by utilizing state-of-the-art technologies and production facilities, and expert human resources, from the national and international markets.
Sheba Radio produces and broadcasts news, entertainment, educational, cultural, Islamic and informational content in Pashto and Dari; delivering accurate information in a timely manner, providing healthy entertainment to its audiences and creating platforms for balanced interaction using creative approaches. The channel’s primary goal is to exceed international standards of broadcasting excellence whilst promoting impartiality, and by broadcasting varied content within the framework of the national agenda.
HUB Group is a diversified and multi-dimensional group of companies headquartered in Kabul, Afghanistan, which includes Sheba Radio (radio broadcasting), HUB TV (television broadcasting), Pelabo (translation and educational services), NEWAG (news agency) and Chromex (production services).
For further information, please visit www.shebaradio.com or contact Sheba Radio via email at hq@shebaradio.com; telephone 00-93-202513030.
About Pajhwok Afghan News Pajhwok Afghan News is Afghanistan’s largest independent news agency. With headquarters in Kabul, eight regional bureaus and a nationwide network of reporters and correspondents, Pajhwok delivers an average daily output of three dozen stories in Pashto, Dari and English. Pajhwok also provides photographs, video footage and audio clips to international wire agencies, television and radio stations. From its beginnings as a small project to report on the 2003 Constitutional Loya Jirga, Pajhwok has become the main provider of daily news to the country’s media and the most trusted source of news about Afghanistan from an Afghan perspective.
Sheba Radio/HUB Group and Pajhwok Afghan News Sign Cooperative Agreement
